Case Study
KR Pest Control
A great brand, an A-team and a whole lot of spider photos!
The Brief
Mark Jenner, the owner of KR Pest Control got in touch with us wanting to give his brand an overhaul. Why? Well, he’s built the brand into an empire and it’s only fair that his branding should represent his success, professionalism & customer satisifaction. So, we jumped on board and launched his new website & suite of marketing collateral within 3 short weeks! And the results – couldn’t be better (in our bias opinion, of course!)
Brand Re-Design
Our process is simple.
Uncover your vision and bring it to life.
Project Management
As a full scale agency, we offer complete project management & implementation services.
Website Design
It’s all about user experience here. We need to give customers the information fast!
Going from Strength to Strength
What we tackled first and how we nailed it!
We’ll take you through each component in more detail below, but here’s a recap.
Consistent Branding
We started with a logo and grew their asset portfolio to ensure coherent branding was visually represented across all mediums.
Asset Management
We took it back to basics and analysed what the KR team had in place already to streamline their business, and we built on it and improved it. Everything from the website to quote forms to eNewsletters became the foundation of our brand coherence vision.
Social Presence
It’s not always just about business, as brands we must use our voice and the KR team had already done this so well. Head over to their Facebook page and read how they’ve perfected their brand tone & voice by adding their own unique personality on some of their posts. Check them out here.
Before & After
See the vision through our lens
Our vision was to create an eye-catching website design that didn’t scream your ‘typical pest control business’ – and by that we mean images of bugs everywhere, who really wants to look at a redback spider eating a bird? No thank you.
We took their brand colours, utilised them throughout the site but ensured brand coherence was maintained throughout. Once launched, we then delved into creating an SEO strategy for them, which incorporates a suite of interesting & informative blog topics!
Coherent Branding
Consistency is key.
As we’ve had over 15 years in the industry, we understand business and how to streamline processes to ensure your team are working effectively. Our Business & Brand Strategy sessions incorporate a deep dive into your current processes & the assets you currently use. We then work on building a framework on your existing processes but creating a suite of marketing collateral to improve business performance that is designed to increase sales volume by your % uplift goals.
So, what we did here was re-design the KR Pest Control quote documentation which became a professional stand out piece of material that the team are proud to present to customers.
Presentation Folders
Presenting Professionalism
Presentation Folders are a stand out piece that not only captures attention but also will leave a lasting impression. Keep your quotes in the folders when presenting to clients or customers.
User Experience
Detailed design +
user navigation
As designers we look at every detail and decide whether it’s got the right fit and feel for the brand in question. For the KR Pest Control make over it was a strategic play between creating a website that promotes user navigation but also had a sense of design at its core. After all, the main aim of the game is to get those customers making appointments so user experience was key in this project!
Testimonial
“The scailable team have been such a great pleasure to work with. Cail makes the whole process effortless and she is very prompt with all of our requests. Cail also goes above and beyond our expectations, providing us with exceptional and engaging design material. She is extremely friendly, approachable and we know we can count on her to create material required to capture our audience.
We highly recommend Cail and her team!.”
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